Berlin International Tourism Exchange and Marbella

10 March 2014

The Tourism Delegate in the Marbella Town Council has reported about the promotional activities to be developed during the next three months in Marbella, and according to his report, will focus on the German, Arab and Chinese tourism markets.

A very important event is the upcoming Berlin International Tourism Exchange held in Germany, which started on Wednesday gone. This is a very important event for Marbella, since Germany is the leading tourists’ exporting country in the world. The town of Marbella is steadily recuperating market quota in this area. He also added that forecasts indicate an increase of 22% of tourists from Germany during the central months of the year.

Marbella’s Town Council will start a visit to Hong Kong, Shenzhen, Canton and Guilin on Thursday. Their aim is the transfer this market into an economic point of reference for Marbella. In order to achieve this, representatives visiting will hold meetings with institutional level representatives as well as with tour-operators and chambers of commerce.

Hernández has pointed out that it is one of the most dynamic regions of China, with a spectacular economic growth in the recent years and a flourishing middle class. The total population of the four cities adds up to 10 million people.

“Marbella is becoming well known in this area of China. We want to establish a direct collaboration with the institutions of these cities and to be a bridge to unite businesses from our town and China”, said the Tourism Delegate.

Finally, Marbella will also attend the Arabian Travel Market, which will take place between May 5th and 9th in Dubai, in collaboration with Turespaña and the Tourism Board of Costa del Sol. He also added that Marbella is the first referent of Spanish tourism in the Persian Gulf, in fact, he said “Turespaña is using Marbella as their recruiting post to promote the brand in the area”.