Golf promoted in Marbella
The Malaga Tourism Board is using a special campaign in order to promote golf tourism until October 20th 2013. The Board is involved in three programs, which are aimed at raising awareness of the destination, encouraging the arrival of travelers and creating partnership agreements with tour operator, especially in the Marbella area. This last action is developed in collaboration with the Council of Tourism and Commerce of the Regional Government of Andalucía and started on Thursday with a familiarization tour of German tour operators.
To this end, there will be workshops organized by entrepreneurs of both golf clubs and hotels in the Marbella area and during the visit, the second Sun German Cup, a tournament aimed at the German golf tourism market will be held in La Quinta resort in Marbella. Thirteen companies in the province of Malaga are involved in this promotional campaign alongside the following German tour operators: Ars Vivendi GolfTravel, Time4golf Company, Golfreisen & Meer, Berge & Meer Touristik, Alpha Reisecenter Istas, Schmitz Reisebüro Wittlich, Olimar Reisen, Reisebüro Culturisol, Pegini, The Longest Drive and Progolf, as reported from the Board. This visit will serve to strengthen the relationship between employers and marketing channels in Germany, as well as help transfer new business opportunities and promote partnerships.
Thus, members of this tour will get to know first hand about the complementary offer available in the province, mainly the culture and cuisine of the Costa del Sol. The Malaga Tourism Board has also taken part in another related familiarization golf tour, in this case, with the winners of Spain Golf Circuit in China, organized by the Spanish Tourism Office in Beijing, held between October 9th and 11th. The members of this group had the chance to tour the province and the rest of Andalucía. This group, characterized by their high purchasing power, has expressed their intention to return to this destination with family and friends. Marbella Taxis also work in partnership providing Golf transfers mainly from Malaga airport, in both taxi and minibus.