Marbella tourists spend big

According to a report released by Mr A Bernal, a leading manager of the Tourist Board of the Malaga's Costa del Sol, there are 28 five-star hotels offering luxury accommodations in the province of Malaga, with an annual average of just over 500.000 guests. In addition, Mr Bernal has pointed out that the spending power of this type of tourist, whose profile is between around 35 to 55 years old, and their average spending habit is around 600 euros.

In order to strengthen this sector, the town council and the Tourism Board of Costa del Sol, launched a program last year, Elite Collection, that will include 30 promotions this year, 80% of which will be related to Marbella and its municipal area. The Councilor for Tourism of the town of Marbella, José Luis Hernández highlighted promotions at such events as the exhibit Virtuoso Travel Week held recently in Las Vegas, a professional seminar in Moscow, as well as familiarization trips by travel agents from the Emirates.

Arturo Bernal explained that Elite Collection “is a luxury brand created in 2012 because we were convinced that it was an area that could produce many economic benefits for the province and because it kept supporting our commitment to the segmentation and differentiation of the tourism offer”.

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