New Hilton Hotel in Malaga
11 March 2015
Hilton Hotels has taken over the management of Reserva de Higuerón hotel with a view to boosting the destination with a unique resort-spa concept. This complex will be the first Hilton in Andalucía and will be the first in Europe to specialise in health and beauty tourism. Hilton returns to the Costa del Sol area, since they used to manage Don Carlos Marbella hotel during the mass tourism expansion era.
Hilton Hotels & Resorts own 540 hotels in 78 different countries and have business connections with various airlines and car rental companies. Hilton has 44 million customers who will become aware of what Costa del Sol has to offer with the new management of Reserva del Higuerón.
The transfer of ownership was sealed by Marybelle Arnet and Andreas Lackner, vice-presidents for EMEA Hilton and hotel owners and Javier and Guillermo Rodríguez. Also present at the signing ceremony were Carlos Conde, CEO of Tourism Costa del Sol and Fuengirola and Benalmádena’s town mayors, Paloma García Gálvez and Ana Mula.
Mr. Lackner, one of the leaders of the Hilton Group was convinced of the “success” that the return of the hotel group to the Costa del Sol area will mean. Hilton has a special interest in Malaga, since it is expected they will also take over the management of a hotel near Malaga airport this year.
Reserva de Higuerón’s owners said that the negotiations “have been long”, but that this alliance with Hilton that aims to consolidate “an oasis” such as Reserva Higuerón is a “dream fulfilled”. Lackner said that Malaga offers many possibilities for Hilton as a destination because of “the weather and the hospitality of the people in the area”.
Conde, meanwhile, said that the management by Hilton of Reserva del Higuerón strengthens the “competitiveness” of the destination. “There is no better quality seal than Hilton backing up Costa del Sol”, he added. Ms. Mula and García Alvárez, mayors of Fuengirola and Benalmádena –the hotel is situated between both towns- pointed out that Hilton’s arrival “will make us a national and international tourism benchmark”.